Assistant Brand Manager

Job Description

Job Overview ARE Ventures is seeking a creative, analytical, and driven Assistant Brand Manager to support the development, execution, and growth of our brand portfolio. The ideal candidate will play a key role in strengthening brand equity, supporting marketing campaigns, and ensuring consistent brand messaging across all touchpoints. This role is perfect for someone who is passionate about branding, consumer behavior, and storytelling, and who thrives in a fast-paced, entrepreneurial environment.

Key Responsibilities :

1. Brand Strategy & Execution :
  • Support the Brand Manager in developing and implementing brand strategies aligned with business objectives
  • Assist in managing brand positioning, tone of voice, and visual identity across platforms
  • Ensure brand consistency across marketing, digital, retail, and communication channels
2. Marketing Campaigns
  • Assist in planning, executing, and monitoring integrated marketing campaigns (digital, social, PR, events, influencer, etc.)
  • Coordinate with internal teams and external agencies for campaign execution
  • Track campaign performance and prepare post-campaign analysis reports
3. Market & Consumer Insights
  • Conduct market research, competitor analysis, and consumer insights to support strategic decisions
  • Monitor market trends and identify growth opportunities for existing and new brands
4. Content & Communication
  • Support content development for social media, websites, presentations, and marketing materials
  • Review and proofread brand communication to ensure accuracy and alignment with brand guidelines
5. Cross-Functional Collaboration
  • Work closely with sales, digital, design, and operations teams to support brand initiatives
  • Assist in product launches, promotions, and go-to-market activities
6. Budget & Reporting
  • Support budget tracking and vendor coordination
  • Prepare monthly brand performance reports and presentations

Job Requirement

Requirements

  • 3 to 5 years in brand leadership, marketing, or business roles
  • Proven experience scaling brands with measurable growth results
  • Strong business, marketing, and strategic execution skills
  • Experience managing multiple brands or portfolios preferred
  • Entrepreneurial, data driven, and ownership mindset